ISPO : the world's leading trade fair
for sports professionals

23 November 2023

As every year, the key players in the sports and outdoor economy gather in Munich to take part in ISPO. The world’s leading trade show for the sports industry, ISPO brings together the global sports and outdoor business community to discuss experiences, opportunities, innovations and the future of the sector.

The Basque Invest team attends every year to meet with companies wishing to set up or develop their business in the sports and outdoor sector.

Our solid experience of the sports economy and business location enables our expert to support new projects to develop a circular economy, eco-designed products or innovative technical services in France and the Basque Country.

The sports industry and sustainable innovation

The 2023 edition of ISPO places considerable emphasis on the economic and ecological challenges facing the global sports industry. 

Climate neutrality is at the heart of the debates, and players in the sports and outdoor sector are exchanging ideas to find sustainable solutions to initiate or continue their ecological transition.

The decarbonization of the outdoor industry is one of the key topics at this year’s show.

The origin of raw materials, the product manufacturing process, the manufacture of packaging and the way of transporting goods are all sensitive issues to be addressed in order to reduce CO2 emissions in the sports and outdoor economy.

The sports industry is moving towards a circular ecosystem, with the first aim of reducing its impact on the environment. 

Digital companies also have a role to play in the sports industry, harnessing data and innovation to design eco-designed connected objects.

Sports and outdoor industry: setting up a business in France

The Basque Country is the best playground for creating and developing your business in the sports and outdoor sector. Between the ocean and the mountains, the Basque Country boasts a complete ecosystem of sports and outdoor players. 

Some of the finest companies in the outdoor industry have set up their headquarters in the Basque Country, including Quiksilver, Tribord (Decathlon Group) and Volcom, a company set up by the Basque Invest team. 

Many startups in the sports and outdoor sectors are also part of a circular, green or blue economy. 

For example, the Polyola brand, supported by the Basque Invest team (support financed by public services), has invented foam blanks for surfboards made from over 40% recycled and plant-based materials, and which are 100% recyclable.

Basque Invest has also supported Voltaire Design, the leader in connected riding saddles. The Basque Country is a land of technical and technological innovation, whose values are rooted in an ethical, sustainable and responsible approach.

Do you have a project related to the sports industry? Would you like to locate your company in the most start-up-friendly city in the world? 

Our board sports and outdoor expert François Applagnat will guide you step by step to ensure your project’s success.

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